Disney The global streaming wars are driving unprecedented investment in TV production, with new outlets like Disney+ betting big on international content, but one executive says: "It's make hay while the sun shines." Like the stock market surging in response to a trillion-dollar government stimulus package, the global television industry is enjoying an unprecedented boom, with producers across all genres — from high-end drama series to quick-hit reality TV formats — benefiting from the truckloads of cash global streamers are pumping into the business. "From the major SVODs Netflix and Amazon, new players like Disney+, Apple and HBO Max and more niche streamers, the opportunities are off the board," says Matt Creasey, global sales, co-productions and acquisitions executive for French-based TV studio Banijay. "We're working with everyone, from [AMC Networks-owned streamers] Acorn TV and Sundance Now to the likes of Hulu and Peacock.... We've also seen a huge appetite for content on traditional linear TV in the last 12 months, driven in part by the pandemic lockdown, and the AVOD [advertising video on demand] business is exploding."