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have seen over the years, if this is a multi billion dollar business, and it gives them credibility. if i invite you to the show, but you in the front row, running some down with the coop. it's the doesn't mean when you look at the boardroom, how is that reflected? how are we there? how are we impacting the decisions? >> there is a line between the brands appreciating black culture and then them co-opting culture in a sense of what they do behind the scenes the changes thing. if you're only thing is bringing in a black person for six weeks and that the rest of the team isn't inclusive, i think there are going to be problems inherently. >> to sum it all up, i have people that look like the, people think like the people you served. >> even though they might have turned their nose up at us, every step of the way, they were emulating what was going