(1) First ever privacy-first solution that combines live intent data with a comprehensive 15-point scoring model New solution uses machine learning and natural language processing to understand on-page sentiment and enhance targeting in real time This model uses more than just contextual data to target users according to brands' marketing goals Nano Interactive, the leading advertising technology platform specialising in live intent targeting, today announces the launch of its Consumer Intent Score (CIS). CIS offers brands a privacy-first advertising solution that enables more powerful and effective live ad targeting. The Consumer Intent Score solution is available from today and all advertisers currently running campaigns with Nano Interactive will be able to benefit from the enhanced targeting. It is the only privacy first solution on the market that combines live intent data with a comprehensive 15-point scoring model, enabling an identity-free, effective means of audience targeting. This scoring model relies on machine learning and natural language processing to read website content, analysing it via deep contextual and entity analysis to make sense of the underlying meaning and sentiment in combination with further live intent data. It then uses the results to optimise targeting.