Navigating the Ad Tech Maze In an ideal world, digital advertising should work like broadcast advertising, but with even better targeting and variable ad pod lengths. However, the ad tech business has the nuances of stock market trading, combined with the technical challenges to support all devices of the splintered multi-platform world that is streaming. And everyone involved knows there are gaps between where things are and where they should be. What follows is a summary of the Streaming Media West Connect 2020 panel Streaming Ad Tech Relationship Advice, with our experts weighing in on their key issues. If you're not where our speakers are, you'll be making a lot of choices and will likely have to create your own path.