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Fully on-screen CTV advertising sees less fraud, better performance

A DoubleVerify (DV) study examining how connected TV (CTV) ad campaign performance improves when advertisers can solve for viewability challenges, is warning ad. ....

Mark Zagorski , Overall Authentic , United States , Onnected Tv , Ad Campaign , Tv Off , Video Player Ad Interface Definition , Sophisticated Invalid Traffic , Brand Awareness ,

Navigating the Ad Tech Maze

Navigating the Ad Tech Maze
In an ideal world, digital advertising should work like broadcast advertising, but with even better targeting and variable ad pod lengths. However, the ad tech business has the nuances of stock market trading, combined with the technical challenges to support all devices of the splintered multi-platform world that is streaming. And everyone involved knows there are gaps between where things are and where they should be.
What follows is a summary of the Streaming Media West Connect 2020 panel Streaming Ad Tech Relationship Advice, with our experts weighing in on their key issues. If you re not where our speakers are, you ll be making a lot of choices and will likely have to create your own path. ....

United States , Larry Allen , Jeremy Brown , Yazmin Wickham , Olga Kornienko , Katz Networks , Streaming Media West Connect , Streaming Ad Tech Relationship Advice , Optus Sport , Video Ad Serving Template , Video Player Ad Interface Definition , Super Bowl , General Data Protection Regulation , California Consumer Privacy Act , Media Entertainment Video , Video Advertising , Ott Tv , ஒன்றுபட்டது மாநிலங்களில் , லாரி ஆலன் , ஜெர்மி பழுப்பு , யாஸ்மின் விக்கம் , க்யாட்ஸ் நெட்வொர்க்குகள் , ஸ்ட்ரீமிங் மீடியா மேற்கு இணைக்கவும் , ஒப்ட்டுச் விளையாட்டு , காணொளி விளம்பரம் சேவை வார்ப்புரு , காணொளி ப்லேயர் விளம்பரம் இடைமுகம் வரையறை ,