“But this is a place where the fact that they were alone as private entities, having to think about how to make this choice with no public moral leadership or regulatory framework to help them, is actually a big problem. This is a purely private decision over a very public sphere. That’s a problem – but something we can fix.” Slaby calls for a combination of moral leadership, public advocacy, engagement by politicians, new regulatory frameworks and collective action by users to rein in a few private companies that currently wield massive influence over the public sphere. Slaby was the Obama election campaign’s chief technology officer in 2008 and chief integration and innovation officer in 2012. Their revolutionary approach to online organizing helped secure two presidential election victories. It was an optimistic era when Democrats enjoyed a warm relationship with Facebook and Google and social media seemed to promise community, democratization and a diversity of voices.