Participation vs. Effectiveness in Sponsored Tweet Campaigns

Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum

Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum

informs.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from informs.org Daily Mail and Mail on Sunday newspapers.

Related Keywords

China , Turkey , Turk , Chinese , Wechat Huang , Workshop On Information In Networks , Implications For Research , Research Setting , Youtube , Media Fan , Community Embeddedness , Schwartz , Research Participation Effect , Twitter , Braun , Facebook , Instagram , Empirical Insights , Amazon Mechanical Turk , Treatment Conditions , Online Appendix , Pay Rate , Cell Means , Engagement Generated , Adverse Selection , Free Evidence , Overall Engagements , Resulting Quality Quantity Conundrum , Selected Eligible Endorsers , Different Targeting , Causal Effect , Pay Rate Effects , Participation Vary , Chinese New Year , Facebook Offers , Science Conference ,