Pilot Company rallies support for American Heart Association in 4th annual Life Is Why campaign News provided by Share this article Share this article KNOXVILLE, Tenn., Jan. 28, 2021 /PRNewswire/ -- Pilot Company today announced the return of the American Heart Association's Life is Why™ campaign to its stores this February, American Heart Month. Guests can join the fight against heart disease and stroke by donating online or visiting any of the 750 company-operated travel centers and convenience stores in the U.S. to round up or purchase a paper heart in support of the life-saving work of the American Heart Association. Team member, Hannah Lewis, is pictured from 2019's Life is Why campaign standing near the heart wall in honor of her son, Bennett, at the Pilot Travel Center in Cleveland, Tenn.