Pure Storage has been seeing a lot of success since it first launched publicly in 2011, offering flash-only for data centres, and expanded into Australia in 2013. In 2019, the Californian company launched into the storage-as-a-service (StaaS) market with Pure as-a-service and since has made changes to target organisations of all sizes. At the company’s customer and partner event this week, updates to the partner program and portal will be announced, with increased rebates for ‘Elite’ level partners and the ability to manage subscriptions as well as the product added to the portal. It will also outline how they are going to incorporate recently acquired PortWorx’s Kubernetes Data Services Platform tech into its offering and take it fully channel.