Months before Boeing’s partnership with Spanish firm Immfly led to the late-November launch of a new wireless IFE and digital services platform called Boeing Digital Direct, Immfly’s content and advertising units were separately carving out their own identity. Located in Andorra la Vella, the capital of Andorra in the Pyrenees mountains between France and Spain, QuiverTree Media on 19 October 2020 announced its formal launch as a specialist aviation media business and content service provider (CSP), following a pre-launch phase as a spinoff of Immfly. QuiverTree is clear about its value proposition. “By integrating content, advertising and OTT services, QuiverTree Media unlocks the inflight medium’s full potential. We create new benefits and efficiencies across the entire CSP value chain previously unavailable to airlines,” says company chairman Chris Bouwer, who is presently the most visible face of QuiverTree, but is joined by as-yet-unpublicized investors with backgrounds in IFE, connectivity, software and media.