Share this article Share this article The proliferation of trademarks and the corresponding increase in infringements present significant challenges and consequences for businesses LONDON, Feb. 18, 2021 /PRNewswire/ --
Clarivate Plc (NYSE:CLVT), a global leader in providing trusted information and insights to accelerate the pace of innovation, today released a new report that highlights global insights into the optimization of trademark value, protection and technology. The latest research from Clarivate reveals that high numbers of professionals report their organization could not pursue trademark-related business opportunities, such as licensing or moving into global markets and partnerships, because top level management was not engaged. 89% of respondents report that opportunities missed for this reason led their organizations to miss a revenue opportunity (34%) or rights (30%). Others say they were unable to move into new markets or strike lucrative licensing deals. A third (33%) says the absence of the C-suite adversely affected partnerships. 20% of the total respondent say the boardroom is not involved at all in trademark matters.