Revisiting The 1975’s sophomore record Now’s a better time than ever to listen to I like it when you sleep, for you are so beautiful yet so unaware of it. What now feels like eons ago has only been about five years. The 1975’s 2016 album, I like it when you sleep, for you are so beautiful yet so unaware of it, came three years after their self-titled debut, The 1975. The 17-track sophomore release has come to be a springboard for the music that the band would produce in the years following. The interim period between their debut and their catapult to fame was defined by a social media blackout that fueled rumors of a potential split of the band. Following this, neon signs began appearing in a variety of different locations, each one displaying a song title from the album. Their placement was meant to reflect the meaning of the songs. Signs popped up in a variety of places such as New York, London and Los Angeles. Whether it was outside a grocery store, an emergency room or even in a church, all of the places were reflected and referenced within the respective tracks. With the help of photographer David Drake, photos of these signs came to be promotional icons for the aesthetic of the album.