Rich Barton The lights were dimmed. Soft music played in the background as Dan Levy, clad in paisley pajamas, parted his lips and tossed his head. “I need a new fantasy,” he moaned. “Are you in your 30s? You need something new,” a satin-clad woman purred in reply. “The pleasure you once got from sex now comes from looking at other people’s houses. You need Zillow.” Rich Barton’s company had made it to “Saturday Night Live,” in a skit that went viral. Acknowledging the pop culture milestone, Barton tweeted: “Wait. Have we been marketing @zillow wrong all these years???”