XXL FRESHMAN FREESTYLE As hip-hop prepares to celebrate its 48th birthday next month, the genre has elevated to heights that its founding fathers may have never thought possible. The influx of artists trying to get recognized for their rhymes isn't enough to stand out from the competition these days. 2021 XXL FreshmanRubi Rose's voice has set her apart from many of the rap newcomers in her league. While her liberating lyrics of sex, power and boss moves have become fodder for social media captions and the TikTok set, it's how Rubi delivers the music that leaves a lasting impression. Her deep, sultry tone has pushed her 2019 track "Big Mouth" to over 15 million Spotify streams and 16 million YouTube views and counting.