SEAL Calls On Starbucks To #UpTheCup and Adopt Truly Recyclable Paper Cups News provided by Share this article not recyclable in most places. Despite bold sustainable packaging commitments in 2008 - nearly 13 years ago now - Starbucks has yet to implement a truly recyclable solution. The SEAL Impact Team presents UpTheCup, a campaign dedicated to clear up the misconception surrounding the sustainability of Starbucks Cups and paper cups in general. SEAL Calls On Starbucks To #UpTheCup and Adopt Truly Recyclable Paper Cups One of the main drivers of climate change is the greenhouse gas emissions emitted by landfills, which contributes to