Press release content from Business Wire. The AP news staff was not involved in its creation. Seismic Summer 2021 Release Reveals Next Steps in AI Vision to Empower Sellers and Create New Revenue Opportunities May 3, 2021 GMT SAN DIEGO--(BUSINESS WIRE)--May 3, 2021-- Seismic, the industry-leading sales enablement platform provider, today revealed more details of its new AI engine, Seismic Aura. With the ability to access the industry’s largest amount of in-platform and third-party data, Aura gives sellers intelligent recommendations on how to effectively engage with buyers, advance deals, and uncover new opportunities. Today’s sellers are faced with competing priorities, content overload, time-consuming training, and other demands that keep them from the actual work of selling. Seismic’s Aura AI engine takes the guesswork out of how to interact with a buyer by delivering personalized, relevant content recommendations based on data from similar buyers. Aura also provides helpful context like customer engagement history and engagements with other company representatives. Sellers can spend more time building relationships and establishing trust with their buyers, and ultimately, winning more deals.