Too much divisiveness by the digital water cooler? Basecamp is far from the first company that’s gotten hurt by too much politics by the water cooler (or lately, on Zoom, Slack, or however we talk to each other under lockdown). Coke went woke (and then pressed pause, indicating the problem was not enough internal discussion at the top levels of the consequences of allowing one stream of politics to direct core business functions). Stifled revolts by social justice activist employees at publishing houses for Jordan Peterson and JK Rowling show a similar trend. In these cases, it would seem that honest conversations about politics, speech and respect for diverse opinions (the really valuable kind of diversity) actually needed to happen years ago.