Early burnout has been anticipated by the Texas Lottery’s advertising and operations contractors, who are mas-ters of marketing and lottery strategy. As sales fall off, they plan to introduce new games with better odds to keep play-ers interested. So while you may be tempted to bet heavily in the first two games because they will offer $1 million grand prizes, you should consider holding off. The third and fourth games—scheduled to be introduced simultaneously late this summer—will offer a double-prize feature and a higher overall percentage of winners. Eventually, up to six different instant games will be offered at any one time.