Star Wars Day: what's its meaning and why is it celebrated on May 4th? Thanks to a play on words in the late seventies to celebrate an election victory, fans of the Star Wars franchise were given a day to celebrate everything about it. The advent of Star Wars Day was purely an initiative of those who love the galactic saga brought to the silver screen by George Lucas in 1977. Upon purchasing Lucasfilm, Disney has happily supplied fans with annual events and celebrations to for the 4 May occasion. This year Disney Plus will be dropping the first season of Star Wars: The Bad Batch and the “Star Wars”-themed “Simpsons” short