“It takes a lot of time to change consumer behaviour but the pandemic amplified everything,” says Mr Verma. Prior to that, India's education technology market was “evolving”, he says. Companies like his saw themselves as “working for the future”. India's EdTech sector is expected to grow in value to $30 billion in the next decade from about $735 million to $800m in 2019, according to a report published in April by RBSA Advisers. Along with the boost from the pandemic, “the introduction of EdTech has coincided with growing internet penetration with availability of cheaper smartphones and low data prices”, says Rajeev Shah, managing director and chief executive of RBSA Advisers.