When I visit Ashworth Grange, a broad, modern facility tucked away in the quiet backstreets of Dewsbury, staff members tell me that they are “gobsmacked” by the response they’ve had. Amy Fairest, the home’s “TikTok ambassador” and creator of its viral videos, says that the page was first introduced as a way of bringing “something different to the home”. “It's something that people could enjoy and keep our spirits high. We started it off as something that was just fun. But overnight, it went global. It’s insane,” she said. Residents are similarly surprised by the reaction to their performances. Going viral has been “fantastic”, says June Stephenson, 88. “It feels great – I’ve never been famous before!”