Share this article Share this article SCOTTSDALE, Ariz., June 9, 2021 /PRNewswire/ -- Consumers have almost endless possibilities when shopping online—and now they can buy a new home virtually, all from the comfort of their couch. Taylor Morrison (NYSE:TMHC), the nation's fifth largest homebuilder and developer, has made this a reality with the launch of their new digital configuration and reservation system for to-be-built homes. "Today's consumers crave ease and simplicity, whether they're purchasing a car, groceries, or a new home online—this new tool takes the friction out of homebuying," said Taylor Morrison Chairman and CEO Sheryl Palmer. "As the first homebuilder to offer the capability to customize and purchase a new construction home digitally, Taylor Morrison continues to create an elevated shopping experience and propel our industry into the future. We recognize, however, that today's remarkably strong housing market is not without its challenges and our teams continue to navigate this environment while thoughtfully executing on our forward-thinking strategic vision."