The Keys to Launching Premium Quality, Profitable VOD Services in 2021 Global VOD usage is massive. According to a recent 2020 THEME Report from the Motion Picture Association (MPA), subscriptions to online video services in 2020 surpassed one billion for the first time – reaching 1.1 billion globally – and this number is set to continue rising. In addition, the global VOD service market is expected to reach a valuation of around $183 billion by 2031. Given the explosive growth track of VOD and today’s super-competitive landscape, it’s more important than ever for content owners, service providers, operators and broadcasters to understand the key elements required to launch a profitable VOD service. Cloud-based video streaming platforms offer significant benefits over on-premises hardware, the depths of which will be explored in this article.