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How Streaming Channels Can Attract Programmatic Advertisers

With 55-60% of advertising dollars flowing to Amazon, Meta, and Google, streaming services need to be strategic and deliberate in how they differentiate their offerings not just to audiences but to the brands that support them. In this clip from Streaming Media Connect, ESHAP's Evan Shapiro and Atmosphere TV's Lana LoRusso discuss the challenges to stay ahead of the market in the competition for ad dollars and the creative ways Atmosphere TV positions its sound-optional venue-based platform to attract ad agencies.

New-york , United-states , Tony-brown , Evan-shapiro , Tim-siglin , Aulden-kaye , Lana-lorusso , Rob-gambino , Choice-hotels , Google , How-streaming-channels-can-attract-programmatic , Streaming-media-connect

How to Measure CTV Advertising Success Without a Collective Currency

Without a 'universal source of truth' in ad performance measurement, how can CTV advertisers accurately gauge their success? ESHAP's Evan Shapiro and Atmosphere TV's Lana LoRusso discuss the challenges and some strategic approaches for effective CTV ad measurement in this clip from Streaming Media Connect 2023.

Rob-gambino , John-wanamaker , Tim-siglin , Lana-lorusso , Evan-shapiro , Samsung , Success-without , Streaming-media-connect , People-platform , Streaming-media-connect-november , Streaming-media , Streaming-media-east

'Richard Branson was shrieking: has anyone signed them yet?' The invasion of all-female ska band the Bodysnatchers | Ska

In an extract from a new book documenting the 2 Tone ska scene of late 70s and early 80s Britain, members of its key girl group relive their bright, brief and often brutal career

Notting-hill , Kensington-and-chelsea , United-kingdom , Windsor-castle , Saint-thomas , Jamaica , Brixton , Lambeth , Aylesbury , Buckinghamshire , Guildford , Surrey

How to Launch a FAST Channel

Free ad-supported television (FAST) has been a rapidly rising element of the streaming industry since the beginning of the pandemic. This article covers the best practices for launching a FAST channel and how to handle the challenges faced, including insights from key industry leaders such as Jonathon Barbato of Best Ever Channels, DeShuna Spencer of kweliTV, and Paul Kontonis of Revry.

Jonathon-barbato , Paul-kontonis , Jason-thibeault , Deshuna-spencer , Rob-gambino , Pascal-birot , Jon-giegengack , Hub-entertainment-research , Streaming-media-magazine , Launch-quick , Best-ever-channels , Niche-content

Articles for Streaming Media Editorial Staff

Articles for Streaming Media Editorial Staff
streamingmedia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streamingmedia.com Daily Mail and Mail on Sunday newspapers.

New-york , United-states , Alexandria , Al-iskandariyah , Egypt , California , Ohio , Huntington-beach , Germany , Washington , Illinois , German

Challenges of Region-to-Region Streaming Delivery

As streaming at scale enjoys greater reach remote ISPs around the globe, last-mile challenges continue to multiply. Architecture, regulatory, and other issues abound, as experts from CBS/Paramount and EdgeNext discuss in this clip from Streaming Media Connect 2023.

Darren-lepke , Joshua-johnson , Geir-magnusson , Corey-smith , Tim-siglin , Steve-nathans-kelly , Rob-gambino , Video-technology-alliance , Amazon-web-services , Reality-software-nadine-krefetz , Information-today-inc , Production-technology

What's Driving OTT Ad Revenue Today

As ad-driven monetization increasingly takes center stage in the OTT and premium content worlds today, where is the ad spend growing fastest, and how is the underlying tech evolving? Quickplay's Chris Drake and Altman Solon's Jonathan Hurd discuss current and emerging trends in ad-based streaming content monetization--particularly in the sports world--in this clip from a panel at Streaming Media West 2022.

Chris-drake , Scott-worthem , Jonathan-hurd , Altman-solon , Tony-brown , Aulden-kaye , Christina-chung , Tim-siglin , Rob-gambino , Fox-corporation , Streaming-media-west , Subscription-video

How to Transition from Pay TV to Streaming

Estrella Media's Christina Chung and FOX's B.J. Elias discuss the challenges of moving from broadcast to FAST (free, ad-supported streaming TV) and launching and growing streaming services in this talk from Streaming Media West 2022.

Chris-drake , Scott-worthem , Jonathan-hurd , Peter-wharton , Altman-solon , Tony-brown , Christina-chung , Aulden-kaye , Eric-schumacher-rasmussen , Tim-siglin , Rob-gambino , Disney

Paramount's Adtech Challenges for Live Streaming at Scale

What are some of the biggest adtech challenges for live streaming at scale? Jarred Wilichinsky of Paramount talks about the ways his team works to mitigate technical issues, such as minimizing latency, load testing, and correcting audio levels, along with ensuring that the ads themselves meet acceptable legal standards and practices.

Nadine-krefetz , Aulden-kaye , Tim-siglin , Scott-worthem , Rob-gambino , Tony-brown , Reality-software , Adtech-challenges , Live-streaming , Jarred-wilichinsky , Video-monetization , Contributing-editor

How to Build Personalized Ad Experiences

How much can the personalization of advertising experiences increase user engagement and ultimately help to reduce churn from ad-supported streaming tiers? Evan Shapiro of ESHAP, Darcy Lorincz of Barrett-Jackson Auction Company, and Dina Ibrahim of San Francisco State University talk about the rise of deeply immersive catered ad experiences and the increase in monetization ownership in the era of services like Patreon and Discord.

Evan-shapiro , Darcy-lorincz , Dina-ibrahim , Tim-siglin , Scott-worthem , Mark-zuckerberg , Rob-gambino , San-francisco-state-university , Dodge , Disney , Barrett-jackson-auction-company , Chief-technology-officer