MedCity News The secret sauce of health tech innovation If satisfying emotional needs allows one doctor to improve the life of one patient, imagine what a winning product can do for millions of them. Shares0 We’re all familiar with bedside manner. A doctor comes in and consults upon a patient’s proper course of action to improve health outcomes. Let’s say they (not you, of course) berate their patient or lack conviction in their delivery. They don’t respect that human’s ability to think for themselves, or even their general humanity. They diminish the patient’s role or leave unclear instructions. How much less likely will the care team, and the cared for, achieve their desired outcome?