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What does Southern style look like now? The answer depends on where you look. While some brands are shaped by familial ties—in Atlanta, Alissa Bertrand sews the most enchanting and colorful get-ups for her young daughters, and in Texas, sisters Lizzie Means Duplantis and Sarah Means are dressing up the tried-and-true cowboy boot—others rely on the land: In Florence, Alabama, Natalie Chanin crafts the pieces in her pared-back collection from locally grown crops. Others still, like Billy Reid’s Alabama-based label, are out to bridge the gap between the old South and the new. “We seek to instill warmth in everything we do,” Reid says.