The Sway Effect Announces New Product Suite To Determine If Brands 'Hold Sway,' Assessing The Power Of Their Brand Equity Agency Launches The Sway Effect Index, Which Found 69% of Consumers Say Activist Brands Don't Influence Purchasing Decisions Survey Also Ranks Consumer Sentiment Around Brand Winners And Losers, Finding That Pfizer, Amazon and Zoom Hold the Most "Sway" In 2021 So Far News provided by Share this article Share this article NEW YORK, April 29, 2021 /PRNewswire/ -- The Sway Effect, an integrated marketing and communications network, today announced the creation of a new product suite focused on helping brands determine their power of 'holding sway.' The product suite includes a diagnostic tool with a six-point benchmark for companies to assess and harness the power of their brand in real-time and an accompanying workshop, which will provide recommendations to help brands reach their next level of influence.