The Thought Leader Series | Art: How the rise of nuanced collectors, digital access and social media democratise the art world Once seen as ‘unapproachable’ and ‘esoteric’, the easy access of art experiences, auctions and sales on digital platforms is leading to new ways of making, exhibiting and enjoying art, and the emergence of museums as fun spaces powered by technology will help art reach bigger audiences. David Zwirner installation, India Art Fair 2020 Prayer, from Bhanu Athaiya collection, Prinseps Jagdip Jagpal, Fair Director, India Art Fair A life of collaborations: India’s art scene is vibrant, emerging and dynamic, offering immense opportunity and growth. There is a sense of a real scene built from the grassroots, which is not solely dominated by the art market. This is unique to our ecosystem and will eventually lead to artists, galleries and cultural entities creating new models that showcase and nurture art locally. While some may lose relevance in a post-pandemic world, artistic platforms and clusters with deeper roots will come back stronger.