The war on normal and why it matters Tuesday, March 16, 2021 | Robert Knight - Guest Columnist Knight One of the most effective things that Marxists do is to commandeer language and steer it toward revolutionary goals. By their language, you will know them – but don't give them the time of day. Given the level of insanity erupting at all levels in America, it wasn't really a shock when the huge, multinational corporation Unilever announced in early March that it was pulling the word "normal" from at least half of its products. No more soap for "normal skin care," or shampoo for "normal hair." It's offensive.