Throwback Thursday: McBride was tasked with beating UW Published: June 3, 2021 7 Sep 1996: University of Utah Utes head coach Ron McBride looks on from the sidelines during game against the University of Stanford Cardinals at Stanford Stadium in Stanford, California. The Univerity of Utah won the game 17-10. SALT LAKE CITY, Utah, -- Ron McBride’s goal was to shake things up. That’s one of the reasons the University of Utah’s new football coach moved “the meat” of his first fall camp 125 miles southeast of Salt Lake City to Price, a desolate, wind-blown cow town of around 9,000 people. "You don't want to be necessarily in a nice place," McBride told the Deseret News back in 1990. "You're there for business. You want few distractions."