our deputy political editor, vicki young, reports from west bromwich. what does it take to be a leader, and has sir keir starmer got what it takes? critics say he lacks charisma, a lawyer who's good with words but doesn't inspire. today, though, he was wholeheartedly embracing that serious image. so, i want to start the new year by making a pledge of straight leadership. today, i want to introduce my contract with the british people. this will be a solemn agreement about what this country needs, and how a good government should conduct itself. few would argue with the broad values he laid out. security, prosperity and respect. this was all about drawing a comparison with borisjohnson. i don't think politics is a branch of the entertainment industry. i think it's the serious business of getting things done. labour strategists think mrjohnson�*s style is wearing thin