about business or a sense of the house of commons about business is actually bloody hard. it is really hard work to start a business. it's stressful, it's difficult, it takes time, sweat, money, you know, your whole family very often put on the line, you know, and particularly when you're running your own business and can't rely on the paycheque coming in every month. that is a psychology that we have to grasp if we're going to help more people do more of that to build those businesses, that will bring the growth we need. and my sense is that that's fed into the way you've operated as a politician. you were at westminster council for a long time. i think you became deputy leader at one point. for five years i was deputy leader. that council, people of a certain age will remember, has always had a reputation for bearing down on spending, for promoting value for money, not without controversy over the years. but did that experience in council shape your view of national politics now, which is to be more demanding about what you get for your money? you're absolutely right.