actually, the period i looked at it was when i was supporting the dcms select committee as a specialist adviser during their inquiry into the wider public service broadcasting landscape. and, of course, they did havejohn whittingdale in front of them at that time answering questions. and i think that... i mean, i went into that inquiry thinking, yes, why doesn't the bbc have the courage of its convictions around some of its great content? why don't they ask people to pay for it? and they could end up maybe making more money out of that than they do from the licence fee. but what i learned — as you've heard from helen and from phil — is that we don't have the infrastructure that would allow that to happen. a key tenet of the bbc has to be universality. and if, ultimately, you went down a subscription route, you would end up disenfranchising or cutting people off from bbc content at the most vulnerable fringes of our society — so people who are geographically remote, or perhaps don't have the money or the inclination to get onto high—speed broadband — and that would be the last thing that anybody wants. so on that basis, there