really, this needs to be looked at again and revisited, and it does look that tech change really thinking about that and going back to the drawing board and seeing what they can do. —— that tech giant. clearly an issue for apple in terms of its brand as well, for a lot of the kind of tech savvy users, if it is perceived as being policing them a. . , ,., , , is perceived as being policing them a. . , , , , is perceived as being policing them a. , , ., a. absolutely. this is so important for them to _ a. absolutely. this is so important for them to get — a. absolutely. this is so important for them to get right, _ a. absolutely. this is so important for them to get right, but - a. absolutely. this is so important for them to get right, but if they i for them to get right, but if they -et for them to get right, but if they get it— for them to get right, but if they get it wrong, it would be really bad. and — get it wrong, it would be really bad. and i_ get it wrong, it would be really bad, and i think child safety campaigners will argue that maybe this is— campaigners will argue that maybe this is kicking the can down the road. _ this is kicking the can down the road. but — this is kicking the can down the road. but i _ this is kicking the can down the road, but i think it is so vital this— road, but i think it is so vital this is— road, but i think it is so vital this is done correctly for some of think— this is done correctly for some of think they— this is done correctly for some of think they will be parents out there that warit— think they will be parents out there that want this to be done correctly as well— that want this to be done correctly as well because this is a part of it where _ as well because this is a part of it where if— as well because this is a part of it where if parents have the focus of the kids— where if parents have the focus of the kids on— where if parents have the focus of the kids on their phones, they take pictures— the kids on their phones, they take pictures of— the kids on their phones, they take pictures of the kids and families together. — pictures of the kids and families together, they don't want all those photos— together, they don't want all those photos to _ together, they don't want all those photos to be accessible to people in silicoh_ photos to be accessible to people in silicon valley, so it is important we get — silicon valley, so it is important we get the _ silicon valley, so it is important we get the balance right between the two and _ we get the balance right between the two and it— we get the balance right between the two and it is a really fine