on the street everyone is looking for that brand. >> so the idea is that if it killed you or killed somebody who's using then it's really strong and other people who are addicted want it. >> correct the and other dealers will go out and make a similar brand name to put out on the street as a knockoff product. >> they'll do a knock you have counterfeit of this brand. >> you have to get the psychology of the drug addict. i had the unfortunate experience of having a brother who began shooting heroin at age 15. and at one point, we got him into programs and then he was living with me at home in rockland county on the methadone program. and being a narcotic agent, i saw immediately he was back on heroin. we had the following conversation. i said, david, you're young. you're handsome. you're talented. why? and he said, you know, i probably want to die. but i don't have the nerve to do it. well, a few years later he did