at modernist cuisine before breaking off to do their own thing, chef steps, a high-tech outfit, dedicated to help people cook better with step-by-step video apps and interactive content. >> chris: essentially, the way we look at it is, our job is to help people cook -- cook a meal for their family, cook a meal for their friends where they're happy and didn't know they could cook that well. because we are kind of technologists too, we think, you know, there's a role for technology. but there is also a role for craft and tradition. >> anthony: i think there's an element of uncertainty and risk that is very exciting to me, when i cook. you know, it's the imperfections in life that are most interesting. if everybody knew how to sauce pasta correctly, i don't know that that would make me happier. >> chris: the kitchen is a pretty scary place for a lot of people. and so, if you can bring technology in, it takes that fear away because they know that it's going to come out well, they're going to be happy with the result, it'll get them to cook again. coming from the guys who, you