restaurants. then all of a sudden, i hear about this guy who has the most beautiful fish you've ever seen, but you got to go to the dock and get it. [ laughter ] >> anthony: frustrated by the conventional wisdom, by the mishandling of fish by other distributors, and the narrow range available on the market, he became his own dealer, starting abundant seafood, one of the country's first csfs or community supported fisheries. he's changed the way people think about so-called "trash fish." >> sean: look at how beautiful that is. >> anthony: today's catch -- triggerfish. any market for these things? >> mark: oh my god. >> anthony: yeah? >> mark: we can't go and keep it in house enough. >> anthony: no really? >> mark: really. >> sean: but the crazy thing is it's like even five years ago there wasn't a single one of these on the menu. you know, before we all knew mark, everyone had the same crap on the menus -- tuna, salmon, grouper, snapper -- which is delicious stuff, but as we all know we've overfished that. and mark really taught all of us