number, and he could dream to be bouncing around there. that's true. my point is you still have a bunch of republicans out there who now they know trump's in the race. they've got a bunch of weak candidates. they still have not gone to trump. i think trump may have a ceiling we're not talking about. >> i want to get you -- i get really excited, scottie, and you can weigh in on this, whenever we can throw up a pie chart on tv. i though that drives people crazy. let's put this up and i'll get your take really, really quickly. this goes to the money spent by the campaigns on ads. i want everyone to squint at your television and find the slice of the pie that is donald trump. yeah. you can't see it, actually. it's that small. but then look how much jeb bush has spent. what is the deal here, bruce? you've dealt with media strategy for the rnc. what is the deal here in this election where numbers -- the number of dollars spent towards ads is not equating to bumps to changing of the numbers in the polls? >> well, i think it's the value of the other kinds of media that donald trump has been able to generate that actual lly dwarfs