>> well so what we know about the price is the cheapest one, the sport edition is going to start at $349 sway relatively accessible price. it's not a cheap watch. very carefully it's not a cheap watch. but it's something i think a lot of people especially those who typically buy apple products will be able to afford. and then there is the apple watch, the flagship product that apple expects most people to buy. and my guess, and that is just a guess, it's been fascinating to watch everybody have different opinions about this. but i would think that's going to be somewhere between $600 and $700. and then a watch that is gold something ridiculous that will tell for $5,000 or $10,000. truly a luxury watch. >> what is your gut telling you with the few seconds we have left? do you think apple will make the point this is something we all need or will it be another shiny, nice to have? >> i think so. i think apple has to help people