>> it's the affluent areas where they have targeted and marketed to our children. >> reporter: nationwide heroin use has nearly doubled in the last ten years. what was once considered a rare hard-core drug is now more common in many high schools across the country. while philip seymour hoffman's death has brought this front and scene when young people like john die it is kept quiet to acrude embarrassment to the family. >> it's sad that it takes the death of someone famous like mr. hoffman or cory monteith, this is a disease that knows no boundaries. >> reporter: after john's death, john's mom is trying to push for kits to reverse the affects of an overdose to be more readily