the question on everyone's mind was, when will facebook copy this? and they did. >> welcome to confetti. i'm going to ask you 13 questions. they get harder as we go. >> let's get ready to confetti. >> i mean, every company and every ceo faces the same thing. the hardest thing is coming up with a good idea. the next hardest thing is protecting it. a lot of companies continually innovate, right? the next iphone will be better than this one. that's a challenge that every company faces from a consumer who constantly asks one question, and that is, what have you done for me lately? >> say cheese. >> hello, hqties. happy monday. >> hq was, you know, really hitting the peak. that's when the numbers started declining, and that's when the cracks started showing. >> april, you know, it's starting to go down. may, really starting to go down. >> the penultimate question, elmo. you know what that means? >> no. >> july to august, seeing us