i mean, this is the massive change. they are re-doing the whole kit and caboodle. did they just get wind of your viral post or did you end up having a lengthy discussion with them, and certainly with the background you could have told them a thing or two about writing textbooks. >> well, maybe a little bit and i have an english language arts and journalism background, and maybe not -- >> and the whole doctorial student thing is a big deal to me. so did you talk to them about that, roni? >> i didn't talk to directly to mcgraw hill, but i posted the video and a lot of the followers and the people who saw the video shared it, and people call and they were posting the number, and then mcgraw hill responded last friday and since have responded as well, but i have not spoken to them directly, no. >> and so there is an interesting anecdote that you