way, by providing internet access to the entire world. the idea is called internet.org, its target? the 5 billion people around the globe without access to the net. >> here we use things like facebook to share news and catch up with our friends but there, they're going to use it to decide what kind of government they want, get access to health care for the first time ever, connect with family hundreds of miles away that they haven't seen in decades. getting access to the internet is a really big deal. i think we're going to be able to do it. >> reporter: the word "we" is the key word. this isn't just about facebook. zuckerberg has done something extraordinary to achieve the extraordinary, reached out to the biggest players in social media and mobile data, aka his competitors in part, to work together. how did those calls go? >> it probably varies. but in general, these are companies that we have deep relationships with and have worked with on a lot of things for a long time so this kind of came out of a lot of the