bloomberg tv and here's what he said. >> some women's bodies just actuly don't work for it. it's really about the rubbing through the thighs, how much pressure is there over a period of time. >> that doesn't sound too appropriate. it seems like he's implying it's because of the women's curvier body size that it's causing the pants to have the see-through issues. this caused a huge uproar, a lot of people demanding that he offer a more sincere apology. that apology you saw earlier didn't seem sincere. >> this seems to be in line with he says a lot of maybe -- that can be perceived as outrageous things. >> he's quite a character. look, he founded lululemon, which has grown into a big company. it's going through what many believe are growing pains. he's been one to really not shy away from saying crazy things. one thing he said in 2004, he chose the lululemon because it