and of course the first lady got involved. amy poehler, hillary clinton and of course you know average citizens demanding the return of these young women to their family. and it was a really powerful thing to witness of course. >> here is here's another one that here we go. they didn't want to show this one. this one is mildly amusing. this was, the #sochi problems. about the olympic games. and you see the message is who needs walls? >> yeah. i mean this is one of the humorous examples of things that happen. the olympics are always huge on twitter. global games, nothing more real-time than sports. but this one of those serendipitous, delightful things that came out about everyone experiencing hotel snafus and water and lack of walls and electricity. and the new unofficial event, the sochi selfies. where all the athletes were around the world were sharing their victories and day in the life of an olympic athlete. >> i want to show two more fun