the initial boston globe story. thank you for talking to us. we want to publicize it as much as we can. you have covered stories like this. why do you think this one is grabbing so many by the heart? >> i think it's the beautiful composite of the little girl assembled. they say they believe it's a real true-to-life rendering about what this girl looked like in life and, i think, people are drawn in by that image. they are upset by the circumstances under which she was found dead. and they want to help solve this mystery. >> it's almost as though we couldn't help her before but we can help now, right? it's just exploded on social media. i found it on my facebook feeds and instagram. it is really resinated with people. why do you think social media played such a big part this time? >> i think it's what you just