i love cbs. >> well, it's annoying, you know? it's like, everything -- there's a ton of stuff that i watch, you know, on cbs. that's the main annoying thing. "david letterman." i'm about ready to lose my mind. >> reporter: for golf fans, that means no pga tour this weekend, no "big brother," "the mentalist," not even this, no "60 minutes." the roughly 3 million customers affected also lose access to cbs-owned premium networks, like showtime and the movie channel. why is this happening? the fight is over retransmission fees, the millions cable networks are required to pay broadcasters in exchange for their content. >> i mean, i pay $200 a month. that's, you know, a lot of money, so my thing is, for that kind of money, it better work when i want it to work. >> reporter: the contract between cbs and time warner expired on june 30th. it was extended and extended again, but by 5:00 p.m. eastern