>> prediction, this sth a tenable policy until the first votes in iowa, do you think? >> i think we will be talk being it a lot more. >> it doesn't seem tenable in any which way. appreciate your reporting on this. a major announcement from the ncaa college athletes. will be allowed to profit from their names and likeness. that news prompting praise and caution from sports stars like lebron james who tweeted, it's a beautiful day. went on to say, though, not a victory but a start. the ncaa is hoping to implement the policy change by january of 2021. joining me know is a former ucla football player, the executive director of the national college players association. great to have you with us. you've said this is really not a whole lot. this is just smoke and mirrors. why? >> well, on one hand the announcement is a significant milestone in the fact that the pressure brought by the state of california, the pressure brought by lawmakers in other states and in congress have finally forced the ncaa to acknowledge that college athletes deserve something for their use of their name and likeness, however, the ncaa did not approve