network news in 2015, there's nothing like it. so he has actually received millions and millions of dollars worth of ads. >> but it's not the same kind of ads. >> not ads, excuse me. >> not the positive ads, it's a lot of people bashing what he said. >> yeah, i think that's a good point, poppy. i think the big example is bush, right, bush raised all this money and he could barely move his numbers, and i think, you know, one lesson is, you can't just -- tv ads don't just automatically work for any candidate. if you're not selling a message that people like or you have a name in the republican primaries that's sort of a damaged brand, tv ads cannot fix that. and maybe finally what's happening here is the fractured media is catching up with the political consultants. that is not everyone gets all of their, you know, we're not spending our time watching tv. we're on the internet, three different screens. >> really?