so even if you don't become an engineer or a programmer, it is a great way of thinking. so everyone should try to learn it. >> and the thing is, every young kid i know has a device like this. they carry it at all times. probably a laptop or an ipad and so on and so on, they are surrounded by technology, it is not a huge lap for them to be getting into the code game. i guess the argument they think is, oh, code, geeks, people like jack -- you know what i mean, it is not all that cool. he is making it cooler. how are you going to make it cool enough for kids to say hey, yeah, i want to do this? >> we just released a video starring dwight howard, chris bosh, saying this is something we should do. it resonates with people, not just for the jack dorseys of the world. >> why is computer science so lacking in widespread